Direct Marketing

Raise Awareness, Drive Submissions, Increase Readership

Attracting high-quality submissions is critical to the success of a journal. That is why our publishing teams work closely to increase visibility and promote the research we publish. The marketing campaigns we develop are targeted and data-driven, to help the journal reach potential authors and readers and to maximize its success.
In promoting the journal and its publications to the public, Ingenium Journal of Science, Technology and Business (IJSTB) seeks to avoid actions detrimental to other parties (for example, spreading spam) and to avoid providing misleading information to prospective authors.

Discoverability of the Journal Homepage

The key goal of homepage discoverability is to drive submissions by:
• Showcasing the journal, its content, and the editorial team
• Helping authors navigate the submission and publication process
The journal homepage provides a unique platform that highlights the journal's aims and scope, important news, content, and journal insights (for example, publication times).

Search Engine Optimization

Search engines such as Google play an important role in increasing the discoverability of the journal homepage and of content on our platforms. We optimize our website content to improve its position in the major search engine rankings, increasing the visibility of our sites and individual journals. We ensure that the journal homepage is found by the broadest, most relevant audience by optimizing keywords, images, and headlines.

Social Media

Social media has become part of everyday life for researchers. To address this growing demand, we have established social media channels to promote new research and issue calls for submissions across a wide range of subject areas. These channels drive traffic to the journal homepage and give researchers an opportunity to interact with us directly and to accelerate networking within their communities.
Social media gives us a valuable opportunity to work together: providing researchers with what they want and need to know, building awareness of research and announcements, and attracting submissions to the journal. We encourage editors to support the journal on social media.